Into the Garden came to the 49th Parallel Printers with a very well-thought up plan. Mike was the most gentle and specific person I had worked with in a long time. He came in with a clear idea of what he wanted, and made sure I knew what he meant. He gave me freedom with colours and trust that the bright blue coupled with his oranges and reds would allow his to avoid being green like every other landscaper and standout as someone different. His trust continued in the small amount of copy tweaks I made on his rack cards, which allowed the cards to read far more personally than the first draft. I think this was a good balance in personal copy with the friendly logo elements and typefaces selected. As far as a brand that accurately reflects the client, this one was wildly successful