Schick Packaging ReDesign
This project focused on the reduction of packaging and waste. In the end, the packaging consisted of only a thin card stock, eliminating any plastic and minimizing waste. To make this active change in environmental focus clear to the audience, I wrapped the outside of the package in an organic paper. To add some playfulness, I used the hydration drop in a pattern in a womanly pink. Lastly, in an effort to include all of the text from the previous package, I included a small piece of paper to pop out when opened for the buyer to read more. This paper also acts as a means to hang the razor in stores. As challenging as this was, I really enjoyed this introduction to package design and I think the process is very humbling. Creating one prototype after another until everything is refined and makes sense is so satisfying in the end.
Some of the sketching phase
Early Prototyping
Original Packaging with lots of cardboard and even more unnecessary plastic
Final Design