The Shuffle was a volunteer run radio show in Nanaimo run through CHLY fm station. The 2 hour show ran 9-11pm Sunday nights and featured a couple of hosts who would either plan a theme for the evening, or not. They would chat about various arts with genres ranging from heavy metal, Reggae, alternative punk, hip hop hits, and anything in between. The theme of the show and my knowledge of the hosts helped influence the product of a hip hop inspired logo that refused to pick a lane. This logo features a skinny, partially script and partially sans serif creation which they both loved and were proud to call their own. Coupled with the twisting arrows, this logo conveyed the message they hoped to express.